Le Cose di Lara is a sustainable lifestyle brand built around conscious living, handmade products, and zero-waste essentials. The project was a complete creative journey, starting with brand analysis and naming and evolving into a distinctive visual identity and a cohesive digital and physical presence.

The challenge was to create a sustainability-focused brand without relying on the familiar visual language of the category. Instead, the identity reflects Lara’s personality through a playful colour palette, expressive typography, warm imagery, and an optimistic tone of voice. The result is a brand that communicates sustainability with a more personal, youthful, and unexpected character.

Le Cose di Lara

Sustainable Living, with a Twist