In 2023, Esprit entered a pivotal phase of brand revival, guided by a renewed visual identity developed by Decade New York. Rooted in the brand’s heritage yet reimagined for a contemporary audience, the new identity established a clear, confident, and modular visual language.
As Art Director at Machinas, my role was to translate this refreshed brand identity into a cohesive and scalable digital design system for Esprit’s e-commerce platform and newsletter ecosystem.
Esprit
Digital Design System
•
Digital development with Machinas
Role
Art Direction
Digital Design
Design System
Digital Design
Design System
Industry
Fashion Retail
Working closely with the foundations set by Decade, I focused on interpreting the identity through a digital lens — transforming typography, grid systems, spacing, and visual rhythm into modular components designed for performance, flexibility, and long-term consistency.
This project represents a dialogue between brand strategy and digital execution, where collaboration, authorship, and precision were central. A quiet but rigorous exercise in translating vision into experience — staying true to the brand while designing for real-world use.
Ilaria Visca © 2026 P.IVA IT 01471390110
Ilaria Visca
