Titlan Omekali is a gourmet café brand rooted in Mexican culture and reinterpreted through a contemporary, refined lens. The name, derived from Náhuatl and meaning “Between two”, became the conceptual foundation of the project: a brand that lives between tradition and modernity, simplicity and vibrancy, Mexico and Barcelona.
Scope
Brand Strategy
Visual Identity
Art direction
Visual Identity
Art direction
Industry
Gourmet Café & Bakery
The branding is designed to move away from common visual clichés associated with Mexican cuisine, focusing instead on quality, warmth, and authenticity. Color is used with intention, inspired by Mexican heritage but balanced through a clean, minimal graphic system.
Typography, layout, and visual rhythm is crafted to feel welcoming yet elevated, reflecting the café’s commitment to gourmet products, thoughtful service, and community values.
Titlan Omekali is more than a café identity, it’s a cultural bridge expressed through design. A brand that celebrates roots without nostalgia, and flavor without excess.
Ilaria Visca © 2026 P.IVA IT 01471390110
Ilaria Visca
