Developed at ELISAVA in collaboration with Lladró, this project explored a contemporary window display for the brand’s international boutiques.

The proposal was implemented across boutiques in in the United States, China, Singapore, Taiwan, Indonesia, India, Russia, Poland, Ukraine, the United Kingdom and Spain.

The concept explored the relationship between beauty, functionality and materiality. The display structures were designed to echo the Lladró sculptural qualities through simplified silhouettes, creating a visual language that framed and enhanced the porcelain.

Lladró

From Concept to International Retail

The entire system was developed using cardboard as its primary material, an accessible and ecological material transformed into a lightweight, modular structure.

Two configurations allowed the displays to adapt to different storefront dimensions and viewing angles while maintaining a consistent visual identity.